As consumerism grows worldwide, so has the influence of several of our beloved local brands. From food and beverage to fashion and lifestyle products, these Singapore companies have proudly made their footprint across the globe.
The producer of multimedia and digital entertainment products, such as Super X-Fi, Sound Blaster Audio Card and ZEN portable music players, Creative Technology was and still is a key player in the consumer electronics market. With offices in California’s Silicon Valley, Dublin, Shanghai, and Tokyo, the brand has extended its reach worldwide, but with increasing competition from other audio makers, it remains to be seen if the brand can stay afloat in the pool of tech giants.
Singapore’s very own alcoholic beverage was born in 1932, and since then has been brewed in at least 11 countries and tasted by people from more than 75 countries across Asia, Australia, Europe, the United States, Latin America, and the Middle East. The time-consuming brewing process and use of only high-quality ingredients from Australia and Europe have created this distinctly tasty beer. The local brand has won over 40 international accolades and awards. Besides the original brew, other variants such as Tiger Silver and Tiger Radler, continue to provide consumers with more choices to enjoy.
Established in 2008 as a luxury brand, The Wellbeing Group (TWG) Tea started serving some of the finest blends of tea at Raffles Place, before expanding to more than 14 countries worldwide. The salons and boutiques can be found from Japan and Hong Kong, to Germany and the United Kingdom. Tea leaves and bags are sold in their signature TWG yellow tins or boxes, which are favoured by tourists and tea lovers alike.
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