10 Singaporean Brands That Could Have Conquered The World

With over 100 outlets across 25 cities, such as Hong Kong, Seoul, Hanoi, and Bangkok, the Michelin-star Chinese restaurant chain has successfully extended its reach beyond Singapore. Even in San Francisco, there is a Crystal Jade eatery with a seating capacity of 400! While the company has been bought over by French luxury group L Capital, the brand continues to maintain high standards in its cuisine. The backing of the new stakeholder could also open the doors for the brand’s future expansion.

Homegrown footwear and accessories brand Charles & Keith is no stranger to local and international shoppers. Since its establishment in 1996, the brand has become well-known across Asia, Europe, Latin America, the Middle East and even Africa. With its diverse range of stylish shoes, bags, belts, and sunglasses, most of which are designed by the company itself, there is something for every customer.

Before Osim started selling massage chairs, the company was mainly marketing household items, such as knives and sharpeners. Since its move to retailing healthy lifestyle products, the brand has become a household name not just in Singapore, but also in Indonesia, Malaysia, China, and Korea. With over 60 point-of-sale outlets already in Asia, the brand could become a prominent player in the international market as well.